Cool & chic, spontaneous & bold, your personality traits might just be hiding in your beauty habits…

This article is sponsored by Anastasia Beverly Hills, Elemis, OPI, Armani Beauty & AVEDA

Admit it, we all have that one beauty product we swear by. Whether it’s a fancy face cream or long-lasting lippy, sometimes only the best will do. But have you ever wondered what your beauty buys say about you?


From the skincare connoisseur and make-up minimalist to the one who knows the value of a good haircare splurge, there’s a whole lot more to your beauty routine than meets the eye. So let’s dive in and see what your beauty habits really reveal about your personality.


You’re a polished perfectionist


That one friend who’s always put together? It’s you. Whether it’s a walk in the countryside or a fancy dinner, you never fail to look sleek and stylish. It might be that you put extra time into your getting ready routine, or that you’re always prepped with your premium beauty essentials so you’re ready for anything, any time!

Try: Anastasia Beverley Hills Brow Freeze® Gel


• Size: 7ml

• Quick drying formula

• Long-lasting hold

• Travel-friendly

• Vegan formula^


Want brows that wow? Shape, sculpt and set brows in a few strokes with this clear wax-gel hybrid. Featuring a triple action comb applicator and micro bristles for ultimate-hold and precision on the go, achieve lifted, laminated-looking brows with hair-loving frozen technology. 

You’re a lover of luxury


When it comes to the finer things in life, you love to have a little slice of luxury – or at least enjoy a treat from time to time. Whether it’s investing in your skincare routine or finally getting your hands on that LED face mask you’ve had your eye on, you just love to try new and trending premium beauty – and of course, you’ve got your self-care routine down to a T!

Try: Elemis Pro-Collagen Black Cherry Cleansing Balm


• Size: 100g

• Mineral & oil-free formula


Make your self-care routine extra indulgent with this sweet pro Collagen Black Cherry Cleansing balm from Elemis, featuring almond, vanilla and a burst of freshly picked cherries. Watch as the rich balm melts into a luxurious oil before transforming into a milk, effortlessly removing long-wear make-up, boosting your skin’s barrier and delivering a hit of juicy hydration** – it's the UK's No.1 premium cleanser for a reason!^

You’re always up for a party 


The life of the party, the spontaneous one who’s always up for a good time, the bold romantic –sound like you? You’re always chasing a good time, whether it’s a fun-filled festival or a last minute trip with friends. And without a doubt, you always have a bright colour adorned on your nails, because why not?

Try: OPI RapiDry ASA Pink


• Size: 9ml

• 30 shades + 3in1 Clear

• 1 coat dries in 60 seconds

• 2 coats deliver 5 days of wear

• Vegan formula*

• 20% recycled materials in the bottle & 30% in the cap


Last minute plans got you needing a manic mani? As quick as a slick, this polish promises smudge-proof nails in 60 seconds thanks to its built-in drip dry drops and speedy solvents. And with a gorgeous array of brights, neutrals, shimmers, glitters, pearls, metallics and crème finishes, there’s a colour for every occasion.

You’re effortlessly cool


Whether you’re popping to the shops or you’re enjoying a night on the town, you’re never without a swipe of trusty lip gloss. Prepped, primed and ready for anything no matter the occasion, you never fail to look classy and chic thanks to your right-hand lippy. Chances are, you own a whole beauty bag of your best glosses, but you always reach for the same one time and time again!

Try: Armani Beauty Prisma Glass Icy Plumper


• Size: 3.5ml

• Available in 7 shades

• Fragranced with pistachio, menthol & osmanthus


Plump up your pout with this lip-loving formula from Armani Beauty, where every swipe delivers full lips and an icy cool sensation. Infused with hyaluronic acid, squalene and peptides, this multi-dimensional gloss delivers standout shimmer and up to 24 hours of hydration.^^ Wear it alone or layer over your favourite lippy for juicy shine!

You’re always glammed up


We see you eyeshadow extraordinaire, and we’re impressed. You never miss a beat when it comes to your make-up routine – you invest in all the best tools, pencils and palettes so you always look glamourous. And don’t get us started on the “wow your make-up looks incredible” compliments. You just can’t help but be a style eye-con wherever you go!

Try: Moondust Space Rider Eyeshadow Palette


• Size: 150g

• Vegan formula*

• 4 shades: Star Cowgirl, Space Cowboy, Wild Dipper Rides Again & Cosmic Space Dust

• Built-in mirror


Shine bright with this high pigment palette, inspired by the original Space Cowboy shade. Give your eyelids dazzling definition using the four shimmery shades, featuring a soft nude, cool champagne, pop of pink and dusty brown. Each shade is super-buildable, offering intense colour and a gorgeous glittery finish. Want to make it go the distance? Pair with the Urban Decay Eyeshadow Primer Potion for a more vibrant, crease-free colour that lasts all day.

*Vegan products do not contain any animal-derived ingredients or by-products.
**Independent clinical trial, 2024. Results based on a panel of 30 people.
^Source: Circana (UK) Ltd, retail tracking service, prestige skincare facial cleanser value and unit sales by franchise, prestige brand classification, 12 months ending September 2024. To verify, contact: customercare@elemis.com
^^Instrumental test on 24 volunteers.